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A network of knowledge & experience

Alliance of Independent Events Agencies

The AIEA is an Alliance of independent and privately owned event agencies working in the meetings, incentives, conference and events (MICE) sector. We are a group of unique and individual companies and as members of the AIEA we network and share our knowledge, experience and resource to enable us to provide the best quality service to our clients.

Networking with event agencies

The UK boasts numerous small to medium independent event agencies, pivotal in the MICE sector. Despite our own distinct clienteles, we pose minimal threat to one another and often foster close friendships and collaborations.

Together, we pool substantial expertise, enhancing our operational efficiency and profitability. As our Alliance grows, it has become a top MICE buying collective in the UK. Our supplier relationships are extremely strong and suppliers value the opportunity to reach so many small to medium sized agencies through the AIEA at relatively small cost.

We emphasize: we’re not competitors with existing associations; instead, we’re open to collaboration with organizations sharing our values and goals.

Engaging with suppliers

Our suppliers are hotels and other unique venues, along with specialist support suppliers that offer first class meeting and event provision. The relationships we have with them are vitally important as they provide us, through meetings, training, forums, exhibitions and educationals, the information we need and to keep our clients up to date. Our suppliers frequently offer member- only added value or offers that give our members a competitive advantage.

The main criteria for choosing a supplier is that they fit our client brief. We are completely independent and do not favour or exclude any supplier based on prearranged override or fulfilment contracts. Our suppliers also understand the value we add to the booking process and work closely with us to make sure our client’s expectations and needs are fulfilled.

Benefiting our clients

You may already be working with a small independent event agent to help you find that perfect solution for your next meeting or event. You’ll know the benefits of having a very professional and personal relationship with them and having a single point of contact from start to finish. If you don’t, then why not contact one of us today and find out how we can help you.

You may not know that as small independent companies we actually talk and share our knowledge and experience on the solutions we provide. The AIEA has been created to help independent agents share information in order to provide you our clients with the very best service.

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